Browsing Masters Theses by Author "Ruff, Victoria Marie"
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Narratives of Persuasion: Exploring Rhetorical Elements of McDonald’s New Zealand Advertising
Ruff, Victoria Marie (Auckland University of Technology, 2020)The purpose of this research was to critically analyse how McDonald’s advertisements have targeted New Zealanders over the years. My interest in this subject stemmed from a growing awareness on the prevalence of United ...