Browsing Masters Theses by Title
Now showing items 1186-1205 of 2775
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I Can’t Work It Out! Maths Anxiety and Discount Effectiveness
(Auckland University of Technology, 2021)Mathematics Anxiety (MX) and Mathematics Ability (MA) are separate variables, that do not necessarily correlate (Suri, Monroe and Koc, 2013). Whereas MA is learned, MX is apparently innate; a person with a high mathematical ... -
‘I prefer a dry red thanks’: a consumer behavioural study of resident Auckland Chinese wine consumption and wine-related tourism
(Auckland University of Technology, 2013)Chinese people may be distinctly visible when they are visiting New Zealand wineries and experiencing a wine tasting of a local Sauvignon Blanc at the cellar door. When the researcher was visiting New Zealand wine regions ... -
I Sea a Vessel Filled With Tea: A Sculptural Practice Exploring Day-to-day Wāhine Ways Through Whakapapa Layers
(Auckland University of Technology, 2021)This thesis engages in a sculptural practice to explore concepts of wāhine and whakapapa and the complexities these concepts bring to lived realities of wāhine. It is upheld by a scaffold of Māori and Indigenous academics, ... -
I Shop, Therefore I Am: The Meaning of Fast and Slow Fashion Consumption
(Auckland University of Technology, 2017)The contemporary fashion system is dominated by fast fashion business models that encourage unsustainable production practices and continuous consumption. Resulting environmental and social externalities, such as environmental ... -
"I want to be a forensic scientist playboy bunny"
(Auckland University of Technology, 2013)The moving image work I want to be a forensic scientist playboy bunny offers a creative consideration of contemporary female representation. This thesis considers how a typographic discourse might communicate the current ... -
"I'll Look It Up Anyways": The Cyberpsychology of Trust
(Auckland University of Technology, 2019)Why do people trust the first Google result? This research highlights the importance of instant gratification, personalisation and control to understand the evolving future of communication. The study has been designed to ... -
ICENI
(Auckland University of Technology, 2019)This thesis consists of practice–led research in the form of a full-length script for a feature film; plus a 6,000-word essay (exegesis). A summary of the script is as follows: It is AD 61 and Rome rules the tribes of ... -
ICT and the New Zealand outbound retail travel industry: strategic adaptation to the threat of disintermediation
(Auckland University of Technology, 2015)Disintermediation is the displacement of market intermediaries within the supply chain allowing for consumers to engage directly with suppliers to purchase product. Widespread disintermediation of travel intermediaries was ... -
Identification and genotyping of Campylobacter spp. strains isolated from a captive wildlife population in New Zealand
(Auckland University of Technology, 2015)The Auckland Zoological Park holds 120 species and over 850 animals within a 17-hectare park in central Auckland. Species include non-primate mammals, avians, primates and reptiles, including a mixture of exotic and native ... -
Identification of novel compounds in Undaria pinnatifida with anti-cancer potential
(Auckland University of Technology, 2012)In New Zealand, the rate of registered cancer cases increased significantly in recent years especially for breast, melanoma, colorectal cancer and lung cancer (Ministry of Health, 2008b). The success rate of cancer ... -
Identification of Reference Genes and Quantification of Gene Expression Changes in Nicotiana glutinosa Plants Infected by Subgroups I & II of Lettuce Necrotic Yellows Virus
(Auckland University of Technology, 2020)Lettuce necrotic yellows virus (LNYV) is a plant virus that has been reported to cause widespread crop losses in lettuce in Australia and New Zealand for the last 60 years. Phylogenetic analysis has determined two subgroups ... -
Identification of Reference Genes and Quantification of Gene Expression Changes in Nicotiana glutinosa Plants Infected by Subgroups I & II of Lettuce Necrotic Yellows Virus
(Auckland University of Technology, 2020)Lettuce necrotic yellows virus (LNYV) is a plant virus that has been reported to cause widespread crop losses in lettuce in Australia and New Zealand for the last 60 years. Phylogenetic analysis has determined two subgroups ... -
Identifying an effective framework for usability evaluation of Computer Supported Collaborative Learning System in Educational settings
(Auckland University of Technology, 2010)A review of previous studies has highlighted a gap between Computer Supported Collaborative Learning (CSCL) system usability evaluation (UE) in educational collaborative teaching and learning settings and groupware UE in ... -
Identifying the Characteristics of Usability That Encourage Prolonged Use of an Activity Monitor
(Auckland University of Technology, 2016)Together with the use of rapid prototyping techniques and efforts to reduce the production cost, wearable and mobile electronic devices brought to the market faster than ever, with less time spent on actual usability testing ... -
Identity/ambivalence: The deployment of apple light in considering identity in contemporary portrait photography
(Auckland University of Technology, 2004)This project considers the ambivalence and dislocation of both cultural and personal belonging in identity, through an investigation of the aesthetics of Apple Light [a contemporary portrait lighting system]. This ... -
The Ideology of Falun Gong: A Critical Discourse Analysis
(Auckland University of Technology, 2005)The present study was influenced by Heather’s (2000) study of critical discourse analysis (CDA) and three key concepts in religious discourse: intertextuality, consumerism and psychology of language (identity and commitment). ... -
The ’Ie Tōga Pepa Replica: A Material Exploration Into Samoan Weaving Design and Techniques
(Auckland University of Technology, 2021)This autoethnographic research project explores the extent to which the weaving techniques of the finely woven 'Ie Tōga (fine mat), the highly valued treasure of Samoa, could be replicated through substituting the traditional ... -
If There Are No Doors in a Fale, Where Do We ‘Come Out’ Of? Supernova – A Screenplay and Exploration of the Intergenerational Space Shared (In)Between Queer Pasifika Family Members
(Auckland University of Technology, 2021)This research is a critical autoethnographic work that uses screenwriting to explore the intergenerational relationship and space between two Pasifika queer family members – myself and my late Aunty Ema (Fadi). Prompted ... -
Illuminativa - the coalescence of light and craft thinking
(Auckland University of Technology, 2013)This project constitutes a practice-led investigation of light as a metaphor for divine wisdom and how it might interact conceptually, physically and creatively with manual craft. The genesis of the project lies in Saint ... -
Illustration As Inquiry: a visual response to New Zealand Fashion Week
(Auckland University of Technology, 2010)This thesis develops a body of creative work that presents its findings as an illustrated commentary on New Zealand Fashion Week. The research asks the question, “what is the potential of illustration in communicating the ...