Abstract
This study considers the attitudes to and experiences of travel agents and tourism intermediaries when servicing the needs of mature travellers. It reviews the literature on mature travellers within the broader area of ‘accessible tourism’. The survey of members of a professional association within the travel industry in Auckland, New Zealand highlighted a number of key challenges and opportunities for those working in this increasingly valuable sector of the tourism industry. While this study was a pilot study of the supply side of the tourism industry in Auckland, the research concludes with examples of best practice and some recommendations drawn from the many years’ experience of the survey respondents which would form a useful starting point for a more detailed study considering the experiences of mature travellers.
