AUT LibraryAUT
View Item 
  •   Open Theses & Dissertations
  • Masters Theses
  • View Item
  •   Open Theses & Dissertations
  • Masters Theses
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Factors that influence the use of Web 2.0 tools for e-learning

Mohammadyari, Soheila
Thumbnail
View/Open
Whole thesis (4.357Mb)
Permanent link
http://hdl.handle.net/10292/4736
Metadata
Show full metadata
Abstract
Web 2.0 tools, such as blogs, wikis, podcasts, and RSS feeds, provide users with a flexible, collaborative and interactive environment for developing communities around shared interests. These tools are especially useful for professionals, such as accountants and lawyers, working in small and medium-sized enterprises (SMEs) for their continuing professional development (CPD) because they can obtain access to high-quality resources and interact with training providers and their peers at a much lower cost. However, there has been relatively little adoption of such tools by this group of professionals, and little relevant empirical research on this issue.

This study addressed this issue by examining the adoption of Web 2.0 tools by accounting professionals in New Zealand SMEs. A research model based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Expectation Disconfirmation Theory (EDT) was drawn up and tested with a survey and a series of semi-structured interviews. 40% of the respondents use Web 2.0 tools, and 45.9% plan to continue using them in the future. The results indicate that digital literacy and performance expectancy were significantly related to the decision to adopt Web 2.0 tools. The interview findings support the variables used in the model, and offer additional insights on the barriers hindering the adoption of Web 2.0 tools. The study highlights certain trends in the adoption of this technology and provides guidance to future researchers and practitioners in this field.
Keywords
Web 2.0; UTAUT; EDT; DL; CPD; SMEs
Date
2012
Item Type
Thesis
Supervisor(s)
Singh, Harminder
Degree Name
Master of Business
Publisher
Auckland University of Technology

Contact Us
  • Admin

Hosted by Tuwhera, an initiative of the Auckland University of Technology Library

 

 

Browse

Open Theses & DissertationsTitlesAuthorsDateThesis SupervisorMasters ThesesTitlesAuthorsDateThesis Supervisor

Alternative metrics

 

Statistics

For this itemFor all Open Theses & Dissertations

Share

 
Follow @AUT_SC

Contact Us
  • Admin

Hosted by Tuwhera, an initiative of the Auckland University of Technology Library