Browsing Doctoral Theses by Thesis Supervisor "Yap, Crystal"
Now showing items 1-4 of 4
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An Exploration of Disrupted Food Practices in the Transitioning Consumptionscape of India
(Auckland University of Technology, 2021)Drawing from the literature on the influence of globalisation and economic liberalisation in India, which is central to the rise of consumer culture, this thesis contextualises food consumption for an emerging middle-class ... -
On the Way to Transformation: Identity Transition During a Holistic Wellness Retreat Experience
(Auckland University of Technology, 2020)The global trend towards healthy lifestyles presents opportunities for the tourism industry. An increasing number of consumers display interest in holistic self-care and engagement in activities that facilitate self-exploration. ... -
Psychological Ownership in Online Brand Communities: Scale Development and Validation
(Auckland University of Technology, 2020)“Mine is a small word…. It is deceptive in its power and importance…. It controls our behaviour, but we rarely notice, as we move about our world restricting ourselves to narrow walkways and to those places for which we ... -
Romanticising Market Exchange: Unpacking Cultural Meanings of Value in Home-sharing Markets
(Auckland University of Technology, 2019)The so-called sharing economy has disrupted the way people exchange, create, produce or transfer value. Digitally-enabled, this economy makes it easier for consumers to rent, share, barter and lend private resources to ...