Browsing Doctoral Theses by Thesis Supervisor "Kennedy, Ann-Marie"
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Recipes for Recovery: A Configurational Approach to Developing and Deploying Interorganisational Trust Recovery Solutions Following Service Failure
(Auckland University of Technology, 2020)Trust has been described as “perhaps the single most powerful relationship marketing tool available to a company” (Berry, 1995, p. 242). When one party trusts the other, he or she is willing to risk dependence on the other ...