Browsing Doctoral Theses by Thesis Supervisor "Kapitan, Sommer"
Now showing items 1-3 of 3
-
Antecedents of Green Advertisement Credibility
(Auckland University of Technology, 2019)Previous research in advertising reveals that consumers use a set of existing knowledge, including persuasion knowledge, topic knowledge, and agent knowledge, to form evaluations and responses to advertising messages (i.e., ... -
Social Determinants of Sustainable Consumption
(Auckland University of Technology, 2021)When is acting sustainably not enough? Sustainable consumption behaviours are becoming more frequent - from carrying reusable shopping bags and reusable coffee cups to buying food from the local farmers market and buying ... -
Store Atmospherics As a Prime to Nudge Shoppers Toward Healthier Food Choices
(Auckland University of Technology, 2017)The expanding waistlines of New Zealanders are cause for concern. Yet current attempts in-store focused on conscious intentions for health behaviour have been met with limited success (Papies, 2016). The literature suggests ...