Browsing Doctoral Theses by Thesis Supervisor "Hyde, Ken"
Now showing items 1-6 of 6
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How is the luxury accommodation experience created? Case studies from New Zealand
(Auckland University of Technology, 2016)A limited number of studies have been conducted on the subject of luxury accommodation experiences. These studies have tended to take a unidimensional perspective on the topic – focusing either on a management or a customer ... -
The impact of a nationwide mega-event on tie strength, collaborative capacity and knowledge transfer dynamics within regional destination marketing networks
(Auckland University of Technology, 2012)The coordinated contributions of tourism, sports and events organisations are critical to the success of a large-scale sport event. The events network is a complex system of organisations, comprising both new and existing ... -
The impact of life events on the tourism behaviour of senior citizens in Freising, Germany
(Auckland University of Technology, 2014)The senior market is a driving force in the tourism industry and one of the fastest growing market segments. Demographic changes, and the evolving travel routines of those people reaching senior age, suggest enormous ... -
In Vlogs We Trust: Consumer Trust in Blog and Vlog Content
(Auckland University of Technology, 2019)In the digital age we live in, consumers seek out product information from their online peers via electronic word-of-mouth information platforms such as blogs and vlogs. Vlogs (i.e. video blogs) are typically hosted on ... -
On the Way to Transformation: Identity Transition During a Holistic Wellness Retreat Experience
(Auckland University of Technology, 2020)The global trend towards healthy lifestyles presents opportunities for the tourism industry. An increasing number of consumers display interest in holistic self-care and engagement in activities that facilitate self-exploration. ... -
The Role of Brand Identity in the Implementation of Integrated Marketing Communications (IMC) by Advertising Agencies
(Auckland University of Technology, 2015)This thesis seeks answers to a fundamental question relating to the field of marketing communications: How does one implement Integrated Marketing Communications (IMC)? It is almost 30 years since Integrated Marketing ...