Browsing Doctoral Theses by Thesis Supervisor "Belk, Russell"

Now showing items 1-2 of 2

    • Cash or card: consumer perceptions of payment modes

      Khan, Jashim (Auckland University of Technology, 2011)
      This study examines the cognitive and emotional associations that people have with payment modes in order to ascertain if and how these associations impact on payment mode choice and how the payment mode selected impacts ...

    • Romanticising Market Exchange: Unpacking Cultural Meanings of Value in Home-sharing Markets

      Makkar, Marian (Auckland University of Technology, 2019)
      The so-called sharing economy has disrupted the way people exchange, create, produce or transfer value. Digitally-enabled, this economy makes it easier for consumers to rent, share, barter and lend private resources to ...