Browsing Doctoral Theses by Thesis Supervisor "Baxter, Roger"
Now showing items 1-2 of 2
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Modelling co-creation and its consequences: one step closer to customer-centric marketing
(Auckland University of Technology, 2012)This is a study of co-creation and its marketing outcomes. The theoretical and conceptual literature on co-creation suggests causal paths between co-creation and its consequences. This study develops a research model to ... -
The salesperson's role in the realisation of the potential value of a business buyer-seller relationship
(Auckland University of Technology, 2011)This research investigates which salespeople’s relationship activities in a business-to-business buyer-seller relationship influence the level at which the buyer’s resources are accessed and used for the benefit of both ...