Browsing Open Theses & Dissertations by Author "Jury, Tracey Ann"

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A crisis of reputation in a Social Media environment: a comparative analysis of the crisis communication strategies employed by Jetstar and Air New Zealand in a severe weather event

Jury, Tracey Ann (Auckland University of Technology, 2014)

The significance of social media technologies for the practice of crisis communication cannot be understated. Developments in social media and Web 2.0 technologies have created an unprecedented media environment that enables ...